In the mid 1990’s –the ‘early days’ of
the internet so to speak - adding content to your site was
about the best way market your site. But in 2000, this ‘content
bubble’ burst. Other exciting profit models like e.g.
banner ads came into fashion and were the way to go.
Now, five years later, this has all changed back into the
advantage of content marketing. Especially since the arrival
of Google Adsense, it’s become fashionable and most
importantly profitable again to build content rich websites.
Okay, then the big question becomes: how do I get this content?
There are several options to do this. Writing material yourself
is probably the best solution BUT …
“But wait a minute, I don’t have time to site
back and write so much; this will take me weeks, no even
months! And I’m already a very busy person right now!”
There are a few possibilities to overcome this problem.
I believe the second best option is to join a membership
site that offers content you can use and/or public domain
material for a specified membership fee. You can either publish
the material right away ‘as is’, or alter and ‘personalize’ to
your needs. Now, before you start complaining about the fee,
still consider this:
There are indeed also some sites out there that offer content
for free. “Wow , that’s great!” Yes indeed,
at first sight, this seems like the perfect solution: Problem
solved and not paid a dime! It sounds too good to be true,
doesn’t it? Well, unfortunately, that’s because
it is: you can be sure that you will not be the only one
who has downloaded this content. There will be about tens
of thousands other ambitious website owners that want to
make it online, who also enthusiastically accepted this ‘irresistible
offer’. That’s quite a lot of competition.
Furthermore, you can only use this material if you also
put the author’s resource box, with a link to his website
off course. In other words: instead of your own, you are
in fact practically promoting this guy’s website… Or,
as the old axiom goes, “You get what you pay for.” Not
only are you competing against hordes of other people, but
you’re also using a product that is certainly NOT unique
or original. Don’t think that the search engines will
rewards you for this. Furthermore, the author is practically
stealing your traffic through the resource box link. Do I
need to say that all this doesn’t add to the perceived
value of the product that you are trying to sell?
Besides the fact that the content that you receive, clearly
is of better quality, the sheer fact that you are working
with a membership site also means that the chances of success
are much higher (as opposed to trying to compete with an
overrun market). The reason of this lies within the way most
of these membership sites are set up. Only a select number
of individuals are accepted to join and reap the benefits
of the offers through the membership. That’s the best
way they can secure a market edge for their members.
Since the number of subscribers to the membership is limited
and because not all those subscribers will be using the material
for the same objectives, you can rest assured that you don’t
have to compete with the rest of the world.
Apart from that, it is amazing but true that only a few
of these members actually really use the material that is
offered to them. It always surprises me how many people never
do anything at all with the content to which they have access.
The big advantage of such membership sites is that normally
you have the guarantee that you can start using or publishing
the material right away. It means that the producer has either
purchased the rights to the material or has taken care of
all the research to verify that the work indeed belongs to
the public domain and that you can therefore use it without
copyright restrictions or other problems. Don’t take
this lightly, it means you don’t have to worry about:
- Researching the copyright
- Scanning the material
- Editing it to get it ready
- Writing a sales letter and other marketing materials
- Locating target markets and optimizing your site
Instead of doing all this hard work yourself, you can now
concentrate on promoting your site.
Lieven Van de Vel is specialized in fast and easy ways to
ad content to your site to increase traffic. Discover how
you can attract vistors and win with Content without doing
all the hard work yourself at
http://www.youneedmorecontent.com New!
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