Oh my gosh, you built a website, you took so much time and
effort... but barely anyone's visiting. WHY is that? It could
be because
you have yet to Turbo Boost your site for more
page views and increased rank with the top search engines
like Google, Yahoo and AskJeeves.com. Following are Five
Tried and Tested Techniques that Really Work to Drastically
Improve your SE positioning. Try them and experience the
difference firsthand.
SEO Secret 1. Make Your Reader "Click Here to Read
More."
Think about this. You can guarantee at least one page view
for every person who reads an article if you compel them
to click a "read more" link. How to do this? Include four
articles on a featured category page... but only paste the
introduction to each article. Once the reader is "hooked" by
an article's opener, he will click to read the rest. Remember
this next time you're tempted to just plop a lone article
on a carelessly placed page.
SEO Secret 2. Leave a Breadcrumb Trail that Leads
Back Home.
No matter where you roam on the web, it should be your mission
to lead customers back to your site... and that means not
just the homepage, but other pages as well. So drop those
breadcrumbs so that folks you meet can follow the trail back
to your site. Examples: include your URL link in every blog
and forum post you make. Broadcast your latest promotion
to everyone you meet, and include the link to a landing page
that covers the details in depth. Your sole purpose in being
on the web is to track back to your site, and today's content
distribution methods make it SO EASY to do this! Try it with
your articles, blogs, forum posts, reciprocal links and more.
SEO Secret 3. Optimize Your Web Article Campaigns.
If you use articles to increase your exposure on the web,
take advantage of that customizable author resource (or bio)
box for every unique promotional page you create. Develop
campaigns around each one of those articles that all point
back to a single page on your website. This should be a specially
designed page that houses a strong persuasive message and
prompts your reader to become a subscriber. More subscribers
after all, means more folks reading your website's content!
Write five, ten, fifty or five hundred articles for each
campaign. Wait two weeks and analyze your results. You will
be pleasantly surprised at what you learned!
SEO Secret 4. Give Away Free Downloadable E-Books.
Surprise... I'm sharing with you the real reason why marketers
give away information so freely. Yes, they want to win your
favor... but they also want you to download that page. Each
download counts as one page view, and this registers in your
site stats which wins you major brownie points with the search
engines. If you've ever started at your web traffic feeling
mystified at the sudden surge in numbers, it's highly likely
that you forgot that Free E-Book you recently gave away...
or maybe some friend of yours is now giving it away from
their website!
So now that you know the real reason for all this mysterious
marketer behavior on the web, isn't it time you started using
it to your advantage? Oh, but that's a TON of work, so what
will you do? Why, you'll call Dina the Copywriter at http://Wordfeeder.com
of course... so she can get started on your Marketing Strategy
ASAP!
Copyright 2005 Dina Giolitto. All rights reserved.
Are YOU Content With Your Content? Get Top Secret
Marketing Tips from the Web's Biggest Gurus and Expert Authors
on The First Annual Web
Content Awareness Day on FEBRUARY 9, 2006.
Dina Giolitto is a copywriting consultant and ghostwriter
with over 10 years of experience writing corporate print
materials and web content. Trust her with your next e-book,
article series or web project, and make a lasting impression
on your audience of information-hungry prospects. Visit
http://www.wordfeeder.com for
more details.
