The principle of viral marketing works very much like a computer
virus. Left unchecked, a computer virus will affect one PC
to the next. But unlike a computer virus, which is harmful,
viral marketing is harnessed for good. It is very effective
in spreading word about your business. The logic is very
simple. Catch it, and then pass it on.
So, how does viral marketing fit with content distribution?
I'm glad you asked. If you offer high quality articles, white
papers, reports, ecourses or ebooks, you can be sure that
they will be passed around to others, and others will pass
them on to others and so on and so forth thus producing a
'viral' effect.
Unlike a computer virus, this kind of virus works for you
and it harms no one. Soon you'll find your writings circulating
around the Internet.
Drive targeted web traffic to your site
An effective way to introduce your website is through content
distribution. Targeted visitors will arrive at your website
when they click the links in your ebooks or resource box
at the end of your articles. You stand to gain more website
traffic through the 'viral' effect of content distribution.
Earn credibility
Writing quality articles, ezines, ecourses, ebooks, white
papers and reports will quickly establish you as an expert
in your field. You will earn credibility if the content you
have written provides solutions to people's problems. That's
the reason why 'How tos' articles and ebooks are popular
and in great demand.
Increase link popularity
Another advantage of distributing free content is gathering
inbound links. When people post your articles or distribute
your ebooks on their website they are in essence providing
one-way links to your website. If these one-way links originate
from quality websites it will boost the pagerank of your
web page. Writing and distributing quality articles or ebooks
will increase your web page link popularity.
Make backend sales
The primary reason experienced marketers offer free content
is to build their opt-in lists. They offered what they termed
'front end products' in the form of free content. Their strategy
is to get people to their website to signup for their mailers.
Eventually through the mailers they make 'backend sales'.
Make extra income through affiliate programs
Another added advantage of distributing free content via
ebooks is the opportunity to make extra income through affiliate
programs. You could easily insert affiliate links into your
ebooks. Some words of caution here though...
1.You must insert affiliate links that are relevant to the
content of your ebook.
2.Insert affiliate links strategically, discretely and sparingly.
Don't turn your ebook into one mega sales promotion. Provide
your readers with quality content, not sales pitch.
Most newbies to Internet marketing do not take advantage
of the effectiveness of viral marketing to make profits and
build their opt-in lists. Their hands are already full, learning
how to start and run their online business, that they have
no time to write quality content for distribution.
Any aspiring online marketer should invest time to research
and write quality content for distribution or invest money
to hire someone to do the job. After all, the Internet is
about information. Majority of people surf the Net to harvest
information first and foremost. So, quality content is in
great demand now and will still be in the future.
Gerrick W –
mailto:gw@1stinternetmarketingsolution.com Information
and Software Tools You Need to Effectively Promote Your Online
Business. Visit:
http://www.1stinternetmarketingsolution.com
