When you start a business, the logo should be the least of
your worries. A Professional Logo is important, but you should
first focus on offering a valuable product or service. Once
that’s taken care of, you can then start to think about
getting a professional logo.
A well-designed logo establishes your company’s identity
and attitude. Let’s say you’re a mechanic. People
want to trust their mechanics. They want to know their vehicles
will be well-cared for, and repaired by a real professional.
Imagine you’re faced with two mechanics, and must choose
one based only on his or her logo.
One mechanic’s logo consists of a wrench being held
securely in a pair of strong hands. The other mechanic’s
logo consists of a teddy bear dipping a wrench into a jar
of honey. Based on their logos, which one would you choose?
Although you know nothing about either mechanic, their logos
said something to you about their professionalism. You should
keep this in mind when designing your logo. Even if you have
someone else design it for you, they must understand the
image you want to project.
Professional logo design should be professional
As illustrated above, your logo must communicate the correct
message. Is your company fun and hip? Or is it serious and
sophisticated? If you’re not clear on your message,
then your logo won’t serve its purpose. Even if someone
else is designing your logo, they must know exactly what
image you want to project. This is why hiring a professional
logo designer is serious business.
There are plenty of places that offer low-cost logo design
services. But how many of those places take time to learn
all about you and your business? It’s relatively easy
to create a graphic and call it a logo. All you need is some
clip art, a graphics program, the ability to draw, and some
free time. That’s the easy part. The hard part is successfully
communicating the correct message with what you create.
If you hire someone to design your logo, make sure the person
takes time to learn about you and your business. Think about
it. How can anyone who knows nothing about your business
design a logo that will correctly represent you? The answer
is they can’t. If you take time to research logo case
studies, you’ll find it often takes ten or twenty initial
designs before the best design comes along. Good logo design
isn’t a piece of cake, and it takes time.
Companies with well-known logos, such as Nike or McDonalds,
paid a lot for them. They also put a lot of time and money
into marketing. Even if you can’t afford to hire a
professional branding company, make sure a lot of thought
goes into your logo. You don’t have to spend thousands
of dollars, and let’s be honest, not many small businesses
have that kind of money to spend. However, even a cheap logo
should accurately represent your business. After all, it’s
more than just a pretty picture.
Andy Eaton is by far the best graphic designer I have ever
come across! Not only does he create quality graphics, which
actually do increase your website sales he actually goes
one step further and teaches you his exact methods to crank
out profit pulling graphics. Check out his work at
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