Customer feedback is essential in today’s business climate.
Customers wish to feel like they have a say, that their voices
are heard and that someone cares. Often it is hard to convey
such on an online Internet form. So the way in which you approach
this and how you handle your CRM is the key to winning customers
who will influence their friends. We all know that happy customer
refer their friends and often refer up. In other words they
refer better customers then themselves. Often a simple way
to allow customer to vent steam can head off bad mouthing at
the local hair salon, golf course or soccer field.
You should have a Customer Feedback section on your companies
website where you can allow customers to log on and tell
you what they like/dislike/needs improvement about the way
you service them. Making it quick & easily accessible
for your customers would help. This also adds more traffic
to your website too!
After they fill out the survey or complaint it should be
emailed to the nearest outlet, team member, distributor,
manager or franchisee of the store nearest them and kept
on file at HQ. The main marketing thrust might also be to
use this information in company newsletters or on the website
with the customers permission for great, "Success Stories".
Think on this in 2006.
"Lance Winslow" - Online
Think
Tank forum board. If you have innovative thoughts and unique perspectives,
come think with Lance;
http://www.WorldThinkTank.net/wttbbs/
